|
Project Overviews
There are a ton of additional samples I could have included here, but I decided to take most of them out due to too many rookie-related smash & grab raids - and some I couldn't include for client confidentiality reasons anyway... so check out the following samples & project overviews below and be sure to contact me if you need any further info, ok?
_____________________________________________________
Project: Opt-in pages, main website, back office & logistics.
Product: The Advanced Cashflow VIP Academy program
Start up costs from $1,995 to $6,995.
Objective: To generate membership subscriptions.
Overview: The Advanced Cashflow VIP Academy is a program that blends the world of discounted property (foreclosures) with a lucrative 1-up compensation plan. This enables members to either invest in foreclosed property… or generate income just by referring others to the program… or both.
The Affiliate/referral side of the program was also made optional, with active Affiliates being able to generate income from a total of 6 income streams (including earning up to $2,500 per referral). The objective there being to give all members the opportunity to invest in foreclosures by using the funds they could generate by referring new members to the Academy – thereby making the foreclosure investments totally self-financing.
This project was produced from scratch based on a very brief 1 line client overview, and included: the production of several self-replicating opt-in pages, a self-replicating main multi-page website, a VIP property database, a feature-packed members back office, a support ticket & compliance system, a selection of marketing postcards, a series of autoresponder messages and a module for the VIP Business Advisors to keep track of all incoming prospects & follow-ups.
The system was also designed so members can direct prospects to a dedicated “affiliate income & real estate” opt-in page (leading to a specific main website), or to a dedicated ”real estate only” opt-in page (leading to an alternate version of the main website which only covered the real estate investing side of the deal).
I also added some visual & interactive elements including a VIP commission check on the homepage of the website (made “payable” to the prospect based on the name they added when opting in) and with 4 different revolving check amounts ranging from $2,500 to $10,000. Click here to see the VIP check page.
A “Dream Income Calculator” page was also added, enabling the prospect to enter a specific “dream item”, then allowing the system to instantly calculate how many $2,500 referrals would be needed to achieve that level of income in order to acquire that specific item – or how many referrals they would need to make and help qualify. Click here to see the “Dream Income Calculator” page and try it out for yourself. (Note: any of the modules featured in this overview page can also be added to your current website/s if required.)
Opt-in headline: Various used (and many more currently under production), including:
“Would YOU Like To Discover How To Rake In $5k to $25k Monthly From The Most Lucrative Market On The Planet - Without Working and Just By Sitting At Home Watching TV?”. That being based around the main appeal of having someone else do all the hard work for you (property wise and follow-up wise). Click for live sample/s: Opt-in #1
Main Site headline: “Have You Ever Wanted a REAL Business Where You Can Just Open a Box and Start Generating an Immediate Income?” - [click to visit main website]
Result: Massive program expansion plus a major increase in productivity.
CLICK TO GO BACK TO PREVIOUS PAGE
____________________________________________________
Project: Main website & opt-in page content.
Product: The Pathway To Prosperity (aka “P2P”) Investment Program.
Start up costs from $10 to $30,000.
Objective: To generate opt-ins, registrations & investments.
Angle: Similar to the SwissCash program below, turning $1,000 into $17,576 in just 6 months was a puller right out of the gate – backed up by a number of income calculators in the website. For investors that couldn’t wait 6 months, the option to invest over 7, 15 or 30 days was also made available. As usual, I couldn’t mention the company or program name in the opt-in page (or main website) but that made little difference, and even added to the overall “mystery” of the deal.
Opt-in & Main website Headline: Who else wants to turn $1,000 into $17,576 in just 6 months?
Opt-in & Main website Sub-headline: Stop screwing around with piddling little 5% per year bank rates, and prepare to discover The Biggest Secret to effortless personal wealth creation… and how YOU can immediately start to earn a staggering 160% interest EVERY 60 DAYS on your money… (If you can’t wait that long, you can put your money into an equally lucrative 7, 15 or 30 day plan instead!)
Click for live samples: Opt-in #1
Click for live samples: Main website
Result: Not for disclosure - but wildly successful.
CLICK TO GO BACK TO PREVIOUS PAGE
____________________________________________________
Project: Opt-in pages, main website, back office & logistics.
Product: The Overnight Cash System (TOCS) cash gifting program
Start up costs from $500 to $10,000.
Objective: To increase program growth.
Overview: TOCS is a 3-year established cash gifting program. Cash is generated by members through inviting interested prospects to become members in their own right by sending them cash gifts, ranging from $500 to $10,000.
This project included: the production of several opt-in pages, a rework of their main multi-page website, explanatory flash movies, website redesign, plus a members back office, a support ticket system, a compliance system, a conference call module, an autoresponder message series, and a Team Leader module (for the Team Leaders to keep track of all incoming prospects & follow-ups).
Due to this being a cash gifting program, certain phrases could not be used, i.e. “make money”, “home-based business”, “generate income”, “increase your income” (etc) – so alternate and more effective phrases were used.
Based on the 4 different ways members could receive cash, I also made this element more prominent by detailing the 4 “Mega Cash Streams” in the website, then packaging them into what I called the “Xtreme Cash Leverage 4.0” platform. The “4.0” being relevant to the 4 cash streams.
Opt-in headline: Various used, mainly based around the opportunity to receive $500 to $10,000 cash daily. Click for live samples: Opt-in #1 Opt-in #2 Opt-in #3
Main Site headline: Whether You’re A Complete Novice Or A Seasoned Marketer, Our Proven Turnkey Paint-by-Numbers Makes It Easy For You To Succeed, Rapidly Obliterate ALL Your Unwanted Debts, Fatten Your Bank Account and Generate Yourself A Truly Amazing Cash Fortune That Can Grow To Literally Any Level You Wish – “Working” No More Than 1 Hour a Week From The Comfort Of Your Own Home... [and you can check it all out for yourself right now at zero cost and zero risk]… [click to visit main website]
Result: Massive program expansion & major increase in productivity.
CLICK TO GO BACK TO PREVIOUS PAGE
____________________________________________________
Project: To design opt-in pages plus a main website
Product: Wealth Masters International (WMI) home-business program.
Start-up costs range from $1,495 to $20,750.
Objective: To generate product sales.
Overview: A 2-year established program featuring a range of wealth creation, asset protection & debt elimination products, services & conferences, together with the optional opportunity to generate income by reselling the products to others. The deal had more angles than a drunken pool player… but unlike most similar programs, WMI did not have a service where a sales team would follow up & close the leads generated by members. That called for a separate project (see next section regarding “Your VIP Sales Solution” project).
Opt-in site Sub-headline: If you're currently trying to make money from home, the information I'm about to share with you could have a dramatic effect on your future income...
Main opt-in headline: CAN YOU RELATE TO THIS? [click to visit opt-in site #3]
Main Site Sub-headline: The content of this website is going to shock the life out of you - because it flat out obliterates every idea you have ever had before about how "difficult" it is to make money from home!
Additional opt-ins: Opt-in #2 Opt-in #4 Opt-in #5 Opt-in #6
Main Site headline: Whether You’re A Complete Novice Or A Seasoned Marketer, Our Proven Paint-by-Numbers Marketing System, Life Changing Products And Potent Compensation Plan Makes It Easy For You To Succeed, Rapidly Eliminate ALL Your Unwanted Debts and Generate Yourself A Truly Amazing Monthly Income That Can Grow To Literally Any Level You Wish... and you can check it all out for yourself at zero cost and zero risk... [click to visit main website] Main site also includes an audio introduction.
Result: Not for disclosure.
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Production of website to generate subscriptions at $39.95 monthly.
Product: Your VIP Sales Solution (VIPSS).
Objective: A Callback service aimed specifically at WMI consultants, enabling WMI consultants to have all their leads contacted and closed for them. The project also included 3 additional websites, namely a fully featured prospect tracking module for use by the VIP Marketing Assistants (VMA’s), a VIP back office website for all subscribers, and a Support back office for handling subscriber Support tickets.
Site Sub-headline: “WE Close The Sales – YOU Bank The Cash!”™
Site headline: Are you... Tired of chasing & interviewing prospects? Frustrated at missing incoming calls? Sick of calling prospects and reaching their voicemail? Stressed by not having answers to prospects questions? Struggling to find the time to market your WMI business? [click to visit website]
Result: Not for disclosure.
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Full page press ad.
Product: The Global Abundance Program - internet based home-business system. Start up costs from $795 to $12,995.
Objective: To drive prospects to an opt-in page and main website.
Angle: A solid program with a good product range, including a mortgage acceleration deal, a proprietary Forex trading module & training, a discount travel website & annual cruise/conference. 5 different entry & commission level. All the business owner needs do is drive prospects to their website and let the company follow-up and close the leads. The ad majored on this with the headline & “stinky neighbor” sub head, then covered all the benefits whilst incentivizing the prospect to visit the opt-in website to learn more. I also secured a 91% discount off rate card for the full page ad. Easy done.
Headline: ARE YOU RICH YET? If not, I GUARANTEE the information I’m about to reveal to you could very quickly change that...
Sub-headline: In fact, with this iron-clad opportunity, you could literally sit on your butt and do absolutely nothing for the next 3 months, and still make more money than your stinky neighbor does in a whole year!
Result: Over 2,500 opt-ins & $172,000 worth sales in 21 days [click for PDF sample]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Website & opt-in page content.
Product: SwissCash Investment Program.
Start up costs from $130 to $100,000.
Objective: To generate opt-ins, registrations & investments.
Angle: It was never going to be difficult to make a 25% monthly return on your investment sound appealing, but I figured 99% of prospects would have the same bunch of question… “how does it work?”, “is it a scam?”, “will it last forever?” etc… so I brought up the questions (& answers) and obliterated them right out of the gate… and built a greased sales chute from there. Prospects were also incentivized to register for free. The fact I couldn’t mention the company or program name in the opt-in page (or main website) made little difference, and even added to the overall “mystery” of the deal. I also pulled my domain-hook strategy™ out of my bag of tricks and built a lot of the main promise around the “Biggest Secret” domain name. It worked like a dream. We also designed the back end prospect management & Autoresponder system.
Opt-in Headline: Would you like to discover one of the best-kept secrets to financial independence?
Main Site Intro Teaser: You’ll earn so much money from this deal, your friends & neighbors will swear under oath that you robbed a bank or won the lottery!...
Main Site Headline: Who else wants to turn $1,000 into $14,125 in just 12 months?
Main Site Sub-headline: Stop screwing around with piddling little 5% per annum bank rates, and prepare to discover The Biggest Secret to effortless personal wealth creation… and how YOU can immediately start to earn a staggering 25% interest EVERY MONTH on your money…
Result: Confidential (just think of a number and add several noughts to it). [contact me for details]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Website & opt-in page content.
Product: G.A.P.
Start up costs from $795 to $12,995.
Objective: To generate opt-ins, enquires (Callbacks) and product/package sales for independent business owners.
Angle: Driving prospects to a website only becomes difficult if you’re relying solely on offline ads, banners & pay-per-click. So in addition to enlightening the client on the massive profitability of conventional offline marketing, we put together a set of websites to fully explain the program & products, engage the prospect and encourage them to submit a Callback request for follow up by their sales team.
The opt-in pages varied in content and length (we produced 8 in total), and each page of the main website included a specific Call to action which lead to the Callback page. We also included a dollar check on the 1st page of the main site (after opting in) which included the prospects name as the Payee (as entered in the opt-in page), and a revolving check value based on the 5 different payable commission levels.
Additional front & back-end technology included blocking prospects from submitting a Callback from certain countries, a “dream calculator”, pop-up layer technology (detailing the available 5 package contents) and back office functionality which included basic ad tracking for members, plus real-time email notification of opt-ins, call backs & sales (and a bunch more stuff to boot). I’d worked on a similar start-up project very similar to this back in 1999, but the basic principles & procedures remain the same.
We also used special top-layer technology on the opt-in page, launching a smaller window over the main pane, and with a faded down graphic of the main website behind it. The smaller pane incorporated an auto-play flash movie and included a basic name/email data capture form. I called the opt-in page the “Magic Mountain” page, which related to the headline and the way the box magically disappears (after data submission) to reveal the main website. Very effective.
Opt-in Headline: The REAL secret to earning a mountain of money from home – WITHOUT working! [click here to visit the opt-in site]
Main Site Intro Teaser: This website tells you all about our exciting home-based business program … how it works … why it works – and shows you exactly how YOU can start generating yourself a fabulous income – literally within the next 24 hours…
Main Site Headline: Whether You’re A Complete Novice Or A Seasoned Marketer, Our Proven Turnkey System Makes It Easy For You To Succeed, And Generate Yourself An Amazing Income That Can Grow To Literally Any Level You Wish! [click here to visit the main website]
Result: Substantial increase in sales.
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Complete direct-mail promo package.
Product: The “Wealth Academy Program”. Home-based marketing, publishing & direct-mail opportunity.
Start up costs from $6,995 to $8,995.
Objective: To generate business package sales via 2-stage direct-mail.
Angle: This was one of my own projects, built around offering publishing & repro/resale-rights to 8 different home-business titles, and to a select group of like-minded entrepreneurs. The promo package came with a guaranteed income and revolved around a powerful black & white brochure, and a load of bonuses & additional supporting promo materials. There were no websites used during the marketing campaign.
The basic 2-stage 4-page letter included a Rapid Response form, enabling prospects to request the full information packet. This process was also made easier by the fact that the address label for the prospect was already affixed to the Rapid Response form and collated face down so it showed through the outer window envelope. All the prospect had to do was call the 24/7 toll-free number, or mail the form back in the regular envelope provided - or fax the form back to us. The 2-stage response was so great we finished up weighing the incoming mail as opposed to counting it.
2-stage Letter Headline: I have consistently banked over £25,000 per month from this business for the past 10 years.
2-stage Letter Sub-headline: With my personal guidance, you too can do the same, ‘working’ just 2 hours a day from the comfort of your own home...
Main Brochure Teaser Headline: SPECIAL REPORT: **Proudly Announcing the most AMAZING Multiple Income Stream Opportunity You Will Ever Receive!**
Main Brochure Headline: This is Your RISK-FREE Opportunity to Earn a FULLY GUARANTEED £100,000 p.a. - working just 2 hours a day, from the comfort of your own home!
Result: $1.6m profit in 7 months, [contact me for samples]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Complete direct-mail promo package.
Product: NM Group/Franklin Mint Silver Ingot Program & income opportunity. Start up costs from $98.
Objective: To generate ingot sales for independent business owners via 1-stage direct-mail.
Angle: Similar to a couple of previous deals, and via their unique binary pay-plan, NMG promised & projected a $15,000+ return in respect of every Franklin Mint silver ingot you purchased from them.
A really easy sell, especially with the stated previous performance of the deal riding on the back of the Franklin Mint brand.
I therefore crafted a basic 3-panel (6 page) fold out brochure, a 8 page Q&A booklet, plus an intro letter & additional pieces confirming projected incomes based on investment. The package was topped off by an order form, which the customer returned to the company together with a check/draft or credit card details.
I’m not too sure what the company were doing prior to enlisting my help, and I don’t think they knew either, but my promo package certainly lit a fire under a considerable number of greedy butts – resulting in over $6m worth of silver ingot sales in just over 6 months.
An overwhelming success? Definitely. But there is a dark side to this story – and a lesson to be learned here. This is what happened: The client was so blown away by the mountain of money he’d amassed from the deal, he decided to stop paying out – then went on to blown the money on home extensions, swimming pools, women’s underwear, cars, chocolates & jewelry. Strange... but true. To top it all off, He also forgot to declare his income to the IRS. Big mistake. He’s currently doing 20 year stretch in the slammer. Don’t let this happen to you. Sure, my promo pieces can generate you a ton of money, but I can’t pay your taxes for you, ok?
Letter Headline: Discover HOW you can receive over $15,000 from the most outstanding Personal Income Program you will EVER see!
Result: $6m of product sales in 6 months, [contact me for details]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Complete direct-mail promo package.
Product: Allegro-AGM Int’l / Shopping Mall Program & income opportunity.
Start up costs from $1,995 to $49,995.
Objective: To generate website package sales for the company via 1-stage direct-mail.
Angle: This was a project from 1998 for an Israeli based company, and for one of the first ever online shopping mall type programs. Basically, the objective was to generate income by inviting people to your special global shopping mall website where you would earn a 5%-35% commission on their purchases. Income could also be generated by referring others to the program too. The company guaranteed the business owners profit, and 5 different entry levels were available.
I built the 1-stage direct-mail package around the income guarantee, and the ease at which profits could be generated. Similar to previous projects, I crafted a 2 color 8 page brochure, an 8 page Q&A booklet, plus an intro letter & additional pieces confirming projected incomes relating to the different packages available.
The promo package included an order form, which the customer returned to the company together with a check/draft or credit card details. The option to visit the online order page was also featured for credit card & bank transfer orders.
Brochure Headline: Read How YOU Can Earn up to $250,000 PER YEAR GUARANTEED! Working Just a Few Hours a Week, From The Comfort of Your Own Home – with the WORLD’S most POWERFUL Automated Business System!
Brochure Sub-headline: With this unique Guaranteed Income Business Package, AGM offer you an immediate launch directly into the most LUCRATIVE and most PROFITABLE home-based business in the World. Your success is FULLY GUARANTEED!
Result: $1.4m in sales within 12 months, [contact me for details]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Website content & PDF brochure.
Product: PAS (Prosperity Automated) internet based business program.
Start up costs from $1,995 to $3,895.
Objective: To generate opt-ins, enquires (Callbacks) and product/package sales for independent business owners.
Angle: Here, the company were looking to sell a 3-year license to sell their product. In effect, PAS business owners were buying the license to sell what they in turn had just purchased – together with option of letting their PAS website market up to 6 additional products or services of their choosing. Pretty neat all round. The system was also billed as “totally automated” and came with a 12-month money back guarantee.
I built the multi-page website content around the automation angle, and everything the PAS business owner wouldn’t be required to do when pitted again a conventional business. As standard, all the business owner needed to do was drive prospects to their website and let the company follow-up and close the leads – making them up to $3,000 per sale.
The PDF brochure was also made available to all interested prospects by instant download, and included their unique website address, so the prospect could revisit their site at any time. A resounding success.
Main Site Headline: How would YOU like a home-based business, where you do NO Prospecting... NO Advertising... NO Selling... NO answering questions... NO Speaking to prospects... and make absolutely NO telephone calls?
Result: $20m+ in sales in 9 months, [contact me for details]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Back office lead handling module.
Product: Prosperity International internet based business program.
Objective: Design of a back end module for allocating real-time Callback requests to sales team, plus integration with customer database.
Angle: No copywriting required here. This was totally back-end stuff. It turns out the guys that closed the sales for this deal were working with rather basic tools. I mean, it’s one thing to have red-hot leads flooding in from every angle, but if your sales team are tying themselves in knots juggling sticky post-it notes & XLS spreadsheets, they don’t stand a chance of being productive. A bit like Tiger Woods trying to play golf underwater. The back end module my tech team designed virtually turned them into “super closers” overnight.
Result: A substantial & spectacular increase in productivity through automation. [contact me for details]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Website content & Affiliate website duplication.
Product: Prosperity International internet based business program.
Start up costs from $99 to $3,895.
Objective: To generate opt-ins, enquires (Callbacks) and product/package sales for independent business owners.
Angle: There are billions spent every year on self-help & motivational products, so this deal had everything going for. Better still, all product buyers had the main product physically shipped to them in a big massive box, plus the package itself included 2 motivational seminar tickets too. As standard, all the business owner needed to do was drive prospects to their website and let the company follow-up and close the leads – making them up to $2,500 per sale.
Grappling with the SEC “50-50” regulations was a real joy to behold, taking into account that the income generating side of the program had to be kept distinctly separate from the product purchase options. In a nutshell, prospects had to have the option to buy the product only for $3,895, or join as an Affiliate only for $99. They could also take the combined option and purchase the product and join as an Affiliate at the same time for $3,994. This was taken into account with the copy for the website, and a ton of product was purchased – but it required 2 separate “product only” and “opportunity only” websites & content. The project also needed every affiliate to have their own suite of websites automatically set up direct after making their payment, plus log-ins to their back office emailed to them, their product order (if applicable) sent for dispatch, and the respective genealogy logged. Easily done. The whole system worked like a dream – especially when coupled with the sales team’s back office lead handling module we produced earlier.
Product Website Headline: “Discover The SECRET To True Wealth & Prosperity – and How YOU Can Apply It and Finally Achieve EVERYTHING You Desire From Life – And More! …”
Program Website Headline: Have You Ever Wanted a Business Where You Could Simply Open a Box and Start Generating an Immediate Income?
Program Website Sub-headline: By simply inviting people to your Prosperity website, you can create a real multiple income stream fortune of hundreds or even thousands each month … while our skilled Prosperity Business Advisors contact all your prospects and help close the sale - leaving you to sit back, relax and bank your checks!
Result: Substantial increase in sales compared to previous websites. [contact me for
details]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: “Mega Wealth Tax-Free Cash System” direct-mail promo package.
Product: Book based on fixed-odds speculating. Book retailed at $97.
Objective: To generate book sales via 1-stage direct-mail.
Angle: A tried & tested book based on profiting via fixed odds investing in many different sports. The author of the book had 3 years proven results from the system, and needed a 1-stage package to sell the book via direct-mail. You could also start using the system with just $50 to $100 – so I used that as the hook and blasted off from there with a blind offer. I also loaded the offer with valuable bonuses, and used a time sensitive date-stamped $100 discount voucher. Regular price $197, or just $97 with a valid voucher. I think the client made a lot more money from book sales than from his fixed odds investing – and why not. A definite winner!
1-stage (blind offer) Letter Headline: This is YOUR once-in-a-lifetime RISK FREE opportunity to launch yourself into MASSIVE TAX-FREE WEALTH - starting with LESS money than you have in your pockets RIGHT NOW! ONLY $100 CAPITAL REQUIRED!
Result: $200,000 profit in 9 months, [click for PDF sample]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Complete direct-mail 2-stage promo package & printed brochure.
Product: Emerald Passport (EPI) Webucational Program & income opportunity. Start up costs from $1,395 to $6,995.
Objective: To generate product package sales for the company via 2-stage direct-mail.
Angle: This deal was quite similar to Prosperity International, although there were no physically shipped products. Everything was online & Webucational based – audios, books & videos, all instantly download on demand after purchase. “Affiliate only” membership could be secured for $99. The main Webucational product cost $1,295 ($1,000 profit to the sponsor) – and tickets to the “EPI Seminars” retailed at $6,995, earning the sponsor $4,500 per ticket sale.
The company didn’t follow up leads generated by the members, choosing instead to host twice daily overview, conference & FAQ calls. Their websites weren’t particularly good, so for maximum effectiveness I stepped everything up a gear and suggested all prospects be mailed a glossy 25 page (6” x 9”) full-color brochure - after they’d entered all their details in the special brochure request page of the main website. I also put a 2-stage direct-mail package together which drive prospects to a special brochure request page… so effectively all prospects received the printed brochure (including a personalized letter) and irrespective of how the lead was generated. Overall, another overwhelming success.
The moral of the story? Never underestimate the power of physically delivering the offer (brochure) directly into the prospect’s hands. Not only that, but as you’ve acquired the prospects address, you can mail them an endless stream of chaser letters & special offers, without being reliant on hit & miss email providers.
Result: $500,000+ generated in 4 months, [contact me for details]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: “The Layman’s Guide to Claiming Free Land & Property” - direct-mail promo package.
Product: Book based on claiming land & property by adverse possession.
Objective: To generate book sales via 1-stage & 2-stage direct-mail.
Angle: People around the world have been legally laying claim to other people’s land & property (and claiming it as their own) since pre-biblical times. It’s not a new phenomena by any means – but less than 1% of the planet actually know about the law of Adverse Possession, and based on statutory UK land law.
After a lot of research, I decided to capitalize on this by writing my own book on the subject way back in 1997, marketing it solely by 1 & 2-stage direct-mail. The 2-stage promo included a Rapid Response form, enabling prospects to request the full information packet by calling a 24/7 toll-free number, or mailing the form back in the regular envelope provided - or by faxing it back to us. A date sensitive discount voucher also used.
1-stage Letter Headline: Are YOU Ready To Stake YOUR Claim To Over £6 Billion Worth Of FREE Land and Property in the UK?
1-stage Letter Sub-headline: With my brand-new Master-Manual, I'll show you: How To Find Them, How To Generate Instant Profits From Them - and How To Claim Them As Your Own...
2-stage Letter Headline: Mike D. recently “discovered” a £500,000 fortune hidden behind a hedge...
2-stage Letter Sub-headline: With my brand-new Master Manual, YOU TOO could do exactly the same!
Result: Overall an immensely profitable project, with over 100,000 copies sold to date, thousands of ecstatic customers, and $1.5m+ in profit. The book still continues to sell well today. Contact me, and I’ll mail you a free copy of the book. [Click for PDF letter sample]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Website copy & ongoing content.
Product: Niche dating & community website.
Membership $9.95 p/m.
Objective: To generate membership subscriptions.
Angle: A couple of savvy Canadian start-up entrepreneurs wanted a unique membership type website. They came to me with their ideas. After the dust had settled, we built them a totally unique 100% girls only dating & community website, fully kitted out with enough content & features to satisfy even the most demanding girl-hungry girl.
The twist? Well, with dating sites, when you’ve seen one you’ve seen them all… so I built the whole angle of the site around one hot central character (which 99% of members immediately bonded with), and which I arranged through my industry contacts. The site also included a Diary section, forum, video chat room, games, downloads, picture & video galleries, and a whole lot more. Massively profitable & successful, and extremely riveting content for anyone with a pulse.
Result: 35,000+ subscribers in its first 12 months, built mainly by pay-per-click. [contact me for details]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: Complete direct-mail 2-stage promo package, printed brochure & display ad.
Product: The Planline Fine Art Investment & income opportunity.
Start up costs from $495.
Objective: To generate product (art) sales for the company via 2-stage direct-mail.
Angle: When the company promises a 1,600% return over 12-18 months on the cost of the art you purchased from them, I figured most people would be happy having a painting of bulldogs playing pool hanging on their wall.
I was right. The whole strategy here was similar to that of an earlier project, where the brochure & covering letter was mailed to qualified prospects on request. The company also had a very poor website and an equally poor way of explaining the rather complex way in which income was generated. I countered this by a graphical representation of the system in the brochure.
I also put a 2-stage direct-mail package together which drive prospects to a special brochure request page… so effectively all prospects received the printed brochure (on request) and irrespective of how the lead was generated. The letter accompanying the brochure was also personalized. Again the company had a major advantage here, because they’d acquired the prospect’s mailing address, and so they could effortlessly follow up with chaser letters & special offers, without relying on email delivery. Another overwhelming success.
Brochure/Headline: Would you like to discover one of the best-kept secrets to financial independence?
Result: $650,000 in sales within 10 months, [click for PDF sample]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Project: 2-stage “Internet Idiot” letter.
Product: PAS internet based business program.
Start up costs from $1,995 to $3,895.
Objective: To generate opt-ins, enquires (Callbacks) and product/package sales for independent business owners.
Angle: This project tied into the website content I’d produced for PAS earlier. They now needed a direct-mail letter for all their active business owners to use. After going over their success stories, one guy quoted a very good income from the deal, even though he apparently didn’t have a clue about the Internet or marketing in general. He called himself a “complete Internet idiot”. That was the hook, and I based the headline around the “Idiot” angle. I used a similar angle on a letter a few years back, based around a Canadian country & western artist – the logic being that if a clueless guitar player could make $30k monthly, there was hope for everyone. It worked a treat.
Letter Headline: Self Confessed “Complete Internet Idiot” Tod Bell, Earns $130,000 In Just 4 Months – Courtesy of the World’s Most Amazing & Fully Automated WORK-FREE Business System!
Letter Sub-headline: Tod achieved this without any selling, lead chasing, speaking to prospects or answering any questions!
Result: $650,000 in sales in 9 months, [click for PDF sample]
CLICK TO GO BACK TO PREVIOUS PAGE
_____________________________________________________
Results stated are based on statistics provided by the client.
More project overviews to follow soon. Watch this space…
Whichever method of contact you use, I’ll do my level best to respond to you the same day, but allow up to 24-48 hours just to cover all the bases.
|